Casio Releases New Shock-resistant Baby-G Watches with Delightful Multi-dimensional Numerals that Glow in the Dark

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TOKYO, April 24, 2013 — Casio Computer Co., Ltd., announced today the release of new additions to the Baby-G line of shock-resistant watches for women. The new BGA-170 watches feature numerals of varying sizes and heights that appear to be floating delightfully above the dial.

These eye-popping new Baby-G watches are equipped with Neon Illuminator, which uses a black light LED to activate special luminous ink on watchface elements like the dial and numerals. The numerals are arranged to evoke layers of coral on a reef. With the rhythmical placement of numbers of varying sizes at different heights, the design conveys a feeling of depth. The numerals were realized using translucent resin combined with special luminous ink, creating a delightful floating appearance in the dark when activated by the built-in black light LED.

Based on a marine resort theme, the new watches boast a large sporty bezel. The watches come in colors such as white, turquoise, and yellow that suggest colorful tropical fish on a coral reef. They are a refreshing complement to any beach fashion. Moreover, with the tough shock- and water-resistance that Baby-G is known for, these watches are ready for water sports as well as everyday life.

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