Casio Releases Infiniti Red Bull Racing Partnership EDIFICE Watches
Finished with Striking Gold-colored Features
- September 05, 2014
 EQB-500RBK |
 ERA-300RB |
|---|
TOKYO, September 5, 2014— Casio Computer Co., Ltd. announced today the release of new limited edition of EDIFICE watches to celebrate Casio's partnership with Infiniti Red Bull Racing. The EDIFICE line of metal watches captures the essence of "Speed and Intelligence."
With its youthful image and energy, Infiniti Red Bull Racing strives to make its cars the fastest in the world by leveraging outstanding technology development capabilities. The team pursues intelligent racing strategies aimed at getting winning results. Casio believes that this approach is a perfect match for its EDIFICE brand concept, and has supported the Red Bull Racing Team as an official partner since 2009. The Infiniti Red Bull Racing team has won the World Constructor's Championship four years in a row since the 2011 Formula One™ season.
Casio is now releasing the Championship Gold series of five new EDIFICE watches. Casio designed the new watches using five base models, including its EQB-500, which can connect to smartphones via Bluetooth®*1 SMART technology and make it easy to set home city time and world time, and the ERA-300D featuring Casio's popular Neon Illuminator, which employs a built-in black light LED that makes the watch's specially coated lettering and hands glow.
*1 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Casio Computer Co., Ltd. is under license.
For this new series, Casio boldly finished the watch hands and indicators in a striking gold color to celebrate the outstanding accomplishment of the Infiniti Red Bull Racing Team, and featured the team's colors of blue, yellow and red in various places, including the inset dials and second hands. Moreover, the Infiniti Red Bull Racing logo is prominently displayed on the watchface and the packaging. With an exclusive collector's card included in each package, the products exude premium quality worthy of their limited edition status.
Hiroshi Nakamura, Senior Executive Managing Officer and a member of the Board of Directors at Casio, had this to say: "Based on our popular and newly produced models, we have designed this lineup to capture the image of Infiniti Red Bull Racing. Among the new models, the EQB-500RB in particular makes it easy to set times to international time zones,so it is an excellent watch for pe*-ople who travel around the world like the team members of Infiniti Red Bull Racing.
Christian Horner, Team Principal, Infiniti Red Bull Racing, said: "We are delighted to partner with such a strong brand such as Casio. It was evident from day one that they shared our passion for precision engineering and like us, they are single minded in their pursuit for excellence. The new EQB range is another step forwards in this relationship. From a personal point of view, the use of digital technology presented in this range of watches is excellent; having a watch that synchronises perfectly to the world time via a smartphone will be of great help for the members of the Infiniti Red Bull Racing Team as we travel around the world."
| Model
|
Band Color
|
Band Material
|
|---|---|---|
EQB-500RBK |
Black |
Stainless steel |
ERA-300RB |
Silver |
Stainless steel |
ERA-201RBK |
Black |
Stainless steel |
EFR-540RB |
Silver |
Stainless steel |
EFR-540RBP |
Black |
Resin |
 package |
 Original card(EQB-500RBK) |
|---|
 EQB-500RBK |
 ERA-300RB |
|---|
 EFR-540RB |
 EFR-540RBP |
|---|
 ERA-201RBK |
 Team logo(ERA-300RB) |
|---|
Specifications
EQB-500RBK
| Construction
|
Vibration-resistant structure |
|
|---|---|---|
| Water Resistance
|
100 meters |
|
| Communication
Specifications |
Communication
Standard |
Bluetooth®SMART |
| Signal Range
|
Up to 2m (may differ depending on surrounding conditions) |
|
| Watch
Functions |
Dual time
|
Home city time swapping |
| Stopwatch
|
1 second; measuring capacity: 23:59'59"; elapsed time; split time; speed: 0 to 300 units/hour |
|
| Other Features
|
Mobile link; daily alarm; full auto-calendar; day and date display; low battery alert; airplane mode |
|
| Accuracy at Normal Temperature
|
±15 seconds per month |
|
| Power Source
|
Tough Solar™ power system (solar-charging system) |
|
| Continuous Operation
|
About 33 months with the power-saving function*4 ON after full charge.
*4 Hands stop to save power when the watch is left in the dark |
|
| Size of Case
|
52.0×48.1×14.1mm |
|
| Total Weight
|
Approx. 193g |
|
To enable connection with Smartphone, Casio's "CASIO WATCH +" application must be downloaded.For the latest information regarding compatible smartphones and Mobile Link features, please visit here.
ERA-300RB
| Water Resistance
|
100 meters |
|---|---|
| Light
|
Neon Illuminator (black light LED) with afterglow |
| Digital Compass
|
Hand indication of north (20 seconds continuous measurement); measures and displays direction as one of 16 points; measuring range: 0°to 359; measuring unit: 1; bidirectional calibration; magnetic declination correction; bearing memory |
| Thermometer
|
Display range: −10 to 60°C (14 to 140°F); display unit: 0.1°C (0.2°F) |
| Stopwatch
|
1/20-second stopwatch; measuring capacity: 59'59.95''； measuring modes: elapsed time, split time, lap time; memory capacity of lap time: up to 100 records |
| World Time
|
29 time zones (29 cities + Coordinated Universal Time), city code display, daylight saving on/off |
| Alarm
|
5 daily alarms (with 1 snooze alarm); hourly time signal |
| Other Functions
|
Full auto-calendar; 12/24-hour format; button operation tone on/off |
| Accuracy at Normal Temperature
|
±15 seconds per month |
| Battery Life
|
2 years on SR927W×2 |
| Size of Case
|
49.8×46.9×13.4mm |
| Total Weight
|
Approx.167g |
ERA-201RBK
| Construction
|
Vibration-resistant structure |
|---|---|
| Water Resistance
|
100 meters |
| Thermometer
|
Measuring range: -10°C to 60°C (14°F to 140°F); measuring unit: 0.1°C (0.2°F) |
| World Time
|
48 cities (31 time zones; daylight saving on/off, daylight saving time) and Coordinated Universal Time |
| Stopwatch
|
1/100-second stopwatch; measuring capacity: 23'59.99"; measuring mode: elapsed time; split time |
| Countdown Timer
|
Measuring unit: 1 second (maximum 60 minutes) |
| Alarm
|
5 daily alarms (with 1 snooze alarm); hourly time signal |
| Other Functions
|
Full auto-calendar; date display; full auto LED backlight (Super Illuminator) with afterglow |
| Accuracy at Normal Temperature
|
±15 seconds per month |
| Battery Life
|
2 years on SR927W×2 |
| Size of Case
|
52.9×47.0×13.2mm |
| Total Weight
|
Approx.185g |
EFR-540RB/EFR-540RBP
| Construction
|
Vibration-resistant structure |
|---|---|
| Water Resistance
|
100 meters |
| Stopwatch
|
1/20-second stopwatch; measuring capacity: 12 hours; measuring modes: elapsed time, split time, 1st-2nd place times |
| Accuracy at Normal Temperature
|
±20 seconds per month |
| Battery Life
|
3 years on SR927SW (low battery warning) |
| Size of Case
|
54.0×48.1×12.1mm |
| Total Weight
|
Approx.191g (EFR-540RB) Approx.109g (EFR-540RBP) |
EDIFICE is registered trademark or trademarks of Casio Computer Co., Ltd.Any other company or product names are registered trademarks or trademarks of those companies.