Casio to Release SHEEN Watches for Women with Lustrous Mother of Pearl Dials

Tokyo, March 28, 2017 — Casio Computer Co., Ltd., announced today the release of new additions to its line of SHEEN metal watches for women, which are based on the concept of "Elegant, Smart, Shining." The new SHE-3055 and SHE-3057 models feature a dial made with mother of pearl.

Casio launched the SHEEN line of metal analog watches for women who shine in 1999. While using designs and materials that brilliantly "shine" — the inspiration for the SHEEN name — the SHEEN brand has earned a broad following among women, thanks to its variety of features and models that suit modern lifestyles. These include water resistance for enhanced ease of use, scratch-resistant Sapphire Crystal faces, and models that incorporate radio wave time calibration or pair with a smartphone to ensure even more accurate timekeeping.

The new SHE-3055 and SHE-3057 feature a dial made from elegant mother of pearl laid in a mosaic pattern. The mother of pearl gives a lustrous finish that beautifully reflects the light with every wrist movement, presenting a different look at every angle. The index marks feature simple Roman numerals and incorporate two SWAROVSKI^® Crystals, adding to the beauty and elegance of the dial.

The watch features three inset dials indicating the day of week, date, and 24-hour clock. Also water resistant to 50 meters, the watch combines an elegant look with performance suitable for work and every day wear for women who lead the way in life both professionally and outside of work.